VALENCIAN ORANGES

Oranges and lemons, citrus fruits in general, are found in countless countries today, but - yes, there is a "but" - like Valencian ones, very few, very few indeed. Why? There are many factors that we can use to argue our statement. I would go with the benevolent climate and the love for the "terreta" (the land in an affectionate and familiar sense) of Valencian farmers, but we'll leave that for another time because there is more.

Although we are not the largest producers and exporters at the moment, we are in terms of orange production for consumption as fruit, as dessert, as a snack, as a natural treat between meals, as a healthy lunch, as a nutritious snack, as one desires. According to the Fresh Produce Desk Book, 45% of European production belongs to Spain, quite a lot, don't you think? Most of the harvests of the world production leaders, Brazil, the United States, and Mexico, are destined for frozen concentrated juice. China, fourth on the list, produces for its own consumption, and despite having a much smaller land area, we are the fifth, matching the giant yellow almost every year. Valencian oranges, freshly squeezed as juice, are incomparable, and as fruit, they are sublime; otherwise, the demand would not be understood. In this corner of the planet Earth, the stars have blessed us with a kind and warm climate. The result is that alongside the tartness of any citrus fruit, there is, as if it were an intense embrace, a fresh sweetness that harmonizes it. And, ladies and gentlemen, that's how the Naranjas de Cullera are: sublime to the palate because they are picked at just the right moment to almost instantly arrive at your homes.

See you soon, friends.